Adam Greco at Web Analytics Demystified Archives

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  • Vote For Omniman!
  • Speaking Tour 2015
  • Slack Demystified
  • Profile Website Visitors via Campaign Codes and More
  • Creating Conversion Funnels via Segmentation
  • When to Use Variables vs SAINT in Adobe Analytics
  • Advanced Conversion Syntax Merchandising
  • SiteCatalyst Unannounced Features
  • Competitor Pricing Analysis
  • Product Cart Addition Sequence
  • New or Old Report Suite When Re-implementing?
  • Reenergizing Your Web Analytics Program & Implementation
  • Current Order Value [Adobe SiteCatalyst]
  • Currencies & Exchange Rates [Adobe SiteCatalyst]
  • Linking Authenticated Visitors Across Devices [Adobe SiteCatalyst]
  • Onsite Search Term Exit Rates [Adobe SiteCatalyst]
  • Omni Man (and Team Demystified) Needs You!
  • Shipping, Discounts & Taxes [SiteCatalyst]
  • Campaigns & The None Row [SiteCatalyst]
  • Product Cross-Sell [SiteCatalyst]
  • Adobe SiteCatalyst, Discover and ReportBuilder (Oh My!)
  • Missing SAINT Classification Data [SiteCatalyst]
  • Big vs. Little Implementations [SiteCatalyst]
  • Revenue Bands [SiteCatalyst]
  • Conducting Cohort Analysis with Adobe SiteCatalyst
  • Segmenting on Key Dates [SiteCatalyst]
  • Alternative Conversion Flows
  • Products & SKU’s
  • Adobe SiteCatalyst – ClickTale Integration
  • SiteCatalyst Tip: Corporate Logins & Labels
  • De-Duped Success Metrics
  • SiteCatalyst Variable Naming Tips
  • The Adobe SiteCatalyst Handbook Now Available!
  • My Web Analytics Cocoon
  • Cart Persistence and Duration [SiteCatalyst]
  • Are Your Employees Wasting Your Marketing Budgets?
  • My 2012 Summit SiteCatalyst Feature Wishlist [SiteCatalyst]
  • Uber Success Events [SiteCatalyst]
  • Product Page Tab Usage [SiteCatalyst]
  • Internal Search Position Placement [SiteCatalyst]
  • Integrating SiteCatalyst & Tealeaf
  • Real-Time Analytics in SiteCatalyst [SiteCatalyst]
  • Date Stamp Variable [SiteCatalyst]
  • v15 Segmentation vs. Multi-Suite Tagging [SiteCatalyst]
  • Purchases to Date – Part II [SiteCatalyst]
  • Purchases to Date – Part I [SiteCatalyst]
  • Merchandising eVars [SiteCatalyst]
  • SiteCatalyst Implementation Pet Peeves – Follow-up [SiteCatalyst]
  • Quick Tip: Track Your Omniture JS File Version [SiteCatalyst]
  • Some SiteCatalyst Implementation Pet Peeves [SiteCatalyst]
  • SiteCatalyst Advanced Search Filters [SiteCatalyst]
  • My Latest SiteCatalyst Wishlist Items [SiteCatalyst]
  • Time Zone Trick [SiteCatalyst]
  • Welcome to SiteCatalyst v15
  • Need A Checkup? The Doctor Is In!
  • Should Google Offer a Paid Version of Google Analytics?
  • Adam Greco, Demystified
  • Form Submit Button Clicks
  • Tracking Form Errors (Part 3)
  • Tracking Form Errors (Part 2)
  • Tracking Form Errors (Part 1)
  • A/B Test Bounce Rates
  • Tracking Lead Gen Forms by Page Name
  • Tracking Recurring Revenue
  • Tracking Product Returns
  • Hidden SiteCatalyst Features
  • Minimize Robot Traffic
  • Internal Search Term Click-Through & Exit Rates
  • Tracking Navigation
  • Previous Page Variable
  • Validating Orders & Revenue
  • X+ Page Visits
  • Product Pathing
  • Money Left on the Table
  • Traffic Correlation Hack
  • Site Wide Bounce Rate
  • How to Prove Your Testing Results
  • Data Extracts
  • CRM Integration #3 – Passing CRM Meta-Data to Web Analytics
  • CRM Integration #2 – Passing CRM Data to Web Analytics
  • CRM Integration #1 – Passing Web Analytics Data to CRM
  • Omniture Usage Stats
  • Classification Alerts
  • Advanced Comparison Reports
  • Comparison Reports
  • Integrating Voice of Customer
  • Quick Tip: Discover Time Saver!!
  • Advanced Percent of Page Viewed
  • Twitter Integration Enhancement Ideas
  • Page, Section, Site Naming Best Practices
  • Paths Leading to Success
  • Lifetime Metrics
  • Stop Using The File Downloads Report!
  • Cross-Visit Traffic Source Attribution
  • Traffic Source Bounce Rates
  • Basic Brand Awareness Tracking
  • Embedding SiteCatalyst Reports
  • Intranets – The Other Website
  • Data Quality – The Silent Killer…
  • Internal Search Tips
  • # of Pages Viewed Counter eVar
  • Page Name eVar
  • Page View Success Event
  • Internal Campaigns
  • Feature Request: Classifications & Menu Customizer
  • Extracting Unique Visitor IDs
  • The Acquisition…
  • Segment Bounce Rates
  • Segment Pathing
  • SiteCatalyst Quiz Answers!
  • Which Pages on Your Site Matter?
  • Custom Search Success Events
  • Classifying Out-of-the-Box Reports
  • My Favorite v14.6 New Features
  • Page Type Pathing
  •  


    Recent Blog Posts

    Is On-Demand Radio the Next Big Digital Channel?
    Tim Wilson, Partner

    No, I’m not referring to SecondLife (which, BTW, is still around and, apparently, still has life in it). I’m referring to the fact that podcasts just turned ten, and there are a lot of signs that they might be one of the "next big things" in digital. Earlier this year, when I wrote a post announcing the launch of the Digital Analytics Power Hour podcast, I listed three examples as to how it seemed like podcasts were making a comeback ...

    Continue reading this article ... ... more from Tim Wilson

    The Right Use for Real Time Data
    Michele Kiss, Senior Partner

    Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage for an organization, and when does it serve as a distraction? And how should analysts respond to requests for real-time data and dashboards?

    Continue reading this article ... ... more from Michele Kiss

    Using Excel to Count Text Occurrences
    Tim Wilson, Partner

    I had this come up a couple of weeks ago with a client, and I realized it was something I’d done dozens of times…but had never written down the “how” on doing. So, here we go. This is a post about one very specific application of Excel, but it is also implicitly a post about how, with an intermediate level of knowledge of Excel, with a little bit of creativity, and a strong aversion to manually parsing/copying/pasting anything, a spreadsheet can accomplish a lot! And very quickly!

    Continue reading this article ... ... more from Tim Wilson

    The Curse of Bounce Rate and 'Easy' Metrics ...
    Michele Kiss, Senior Partner

    One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we went back and forth over the merits of "bounce rate." I am (often vehemently) against the use of "bounce rate." However, when I stepped back, I realized you could summarize my argument against bounce rate quite simply ...

    Continue reading this article ... ... more from Michele Kiss

    Happy New Year from Web Analytics and Team Demystified
    Eric T. Peterson, Senior Partner

    Happy belated new year to everyone reading this blog — on behalf of everyone at Web Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday season and that you’re ready to wade back into the analytical and optimization fray! Since I last wrote a few cool things have happened ...

    Continue reading this article ... ... more from Eric T. Peterson

    Introducing the Digital Analytics Power Hour Podcast
    Tim Wilson, Partner

    Happy New Year! Reflecting on 2014, I have to give it high marks from a personal and professional fulfillment front, and I’m looking to outperform those results in 2015 ... by podcasting!

    Continue reading this article ... ... more from Tim Wilson

    Every Analyst Should Follow fivethirtyeight.com
    Tim Wilson, Partner

    I’ll admit it: I’m a Nate Silver fanboy. That fandom is rooted in my political junky-ism and dates back to the first iteration of fivethirtyeight.com back in 2008. Since then, Silver joined the New York Times, so fivethirtyeight.com migrated to be part of that media behemoth, and, more recently, Silver left the New York Times for ESPN — another media behemoth.

    Continue reading this article ... ... more from Tim Wilson

    Demystified's Data Governance Principles
    John Lovett, Senior Partner

    In digital analytics, "Governance" is a term that is used casually to mean many different things. In our experience at Web Analytics Demystified, every organization inherently recognizes that governance is an important component of their data strategy, yet every company has a different interpretation of what it means to govern their data. In an effort to dispel the misconceptions surrounding what it means to truly steward digital data, Web Analytics Demystified has developed seven data governance principles that all organizations collecting and using digital data should adhere to.

    Continue reading this article ... ... more from John Lovett

    Three Foundational Tips to Successfully Recruit in Analytics
    Michele Kiss, Partner

    Hiring in the competitive analytics industry is no easy feat. In most organizations, it can be hard enough to get headcount – let alone actually find the right person! These three foundational tips are drawn from successful hiring processes in a variety of verticals and organizations.

    Continue reading this article ... ... more from Michele Kiss

    Slack Demystified
    Adam Greco, Senior Partner

    Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back in the 90′s I learned the Lotus Notes enterprise collaboration software and soon became one of the most proficient Lotus Notes developers in the world, building most of Arthur Andersen’s global internal Lotus Notes apps. In the 2000′s, I came across Omniture SiteCatalyst, and after a while had published hundreds of blog posts on Omniture’s (Adobe’s) website and my own and eventually a book! One of my favorite pastimes is finding creative ways to apply a technology to solve everyday problems or to make life easier.

    Continue reading this article ... ... more from Adam Greco

    Profile Website Visitors via Campaign Codes and More
    Adam Greco, Senior Partner

    One of the things customers ask me about is the ability to profile website visitors. Unfortunately, most visitors to websites are anonymous, so you don't know if they are young, old, rich, poor, etc. If you are lucky enough to have authentication or a login on your website, you may have some of this information, but for most of my clients the "known" percentage is relatively low. In this post, I'll share some things you can do to increase your visitor profiling by using advertising campaigns and other tools.

    Continue reading this article ... ... more from Adam Greco

    A Primer on Cookies in Web Analytics
    Josh West, Partner

    Some of you may have noticed that I don't blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). The main reason is that I'm a total nerd (just ask my wife), but in a way that is different from most analytics professionals. I don't spend all day in the data - I spend all data writing code. And it's often hard to translate code into entertaining blog posts, especially for the folks that tend to spend a lot of time reading what my partners have to say.

    Continue reading this article ... ... more from Josh West

    Excel Dropdowns Done Right
    Tim Wilson, Partner

    Do you used in-cell dropdowns in your spreadsheets? I used them all the time. It's both an ease-of-use and a data quality maneuver: clicking a dropdown is faster than typing a value, and it's really hard to mis-type a value when you're not actually typing!

    Continue reading this article ... ... more from Tim Wilson

    The Downfall of Tesco and the Omniscience of Analytics
    Michele Kiss, Partner

    Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco's Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how a darling of the "analytics as a competitive advantage" stories, British retailer Tesco, failed so spectacularly - despite a wealth of data and customer insight.

    Continue reading this article ... ... more from Michele Kiss

    Creating Conversion Funnels via Segmentation
    Adam Greco, Senior Partner

    Regardless of what type of website you manage, it is bound to have some sort of conversion funnel. If you are an online retailer, your funnel may consist of people looking at products, selecting products, and then buying products. If you are a B2B company, your funnel may be higher-level like acquisition, research, trial and then form completion.

    Continue reading this article ... ... more from Adam Greco

    10 Tips for Building a Dashboard in Excel
    Tim Wilson, Partner

    This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of a dashboard I'd built for them to see if I could come up with ten discrete tips that I'd put to use when I built it. Turns out…I can!

    Continue reading this article ... ... more from Tim Wilson

    Exploring Optimal Post Timing ... Redux
    Tim Wilson, Partner

    Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat maps that would provide a visual way to explore when, for a given page, the optimal times of day and days of the week are for posting.

    Continue reading this article ... ... more from Tim Wilson

    What I Love: Adobe and Google Analytics*
    Tim Wilson, Partner

    While in Atlanta last week for ACCELERATE, I got into the age-old discussion of "Adobe Analytics vs. Google Analytics." I'm up to my elbows in both of them, and they're both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago.

    Continue reading this article ... ... more from Tim Wilson

    Top 5 Metrics You're Measuring Incorrectly ... or Not
    Eric T. Peterson, Senior Partner

    Last night as I was casually perusing the days digital analytics news - yes, yes I really do that - I came across a headline and article that got my attention. While the article's title ("Top 5 Metrics You're Measuring Incorrectly") is the sort I am used to seeing in our Buzzfeed-ified world of pithy "made you click" headlines, it was the article's author that got my attention.

    Continue reading this article ... ... more from Eric T. Peterson

    Bulletproof Business Requirements
    John Lovett, Senior Partner

    As a digital analytics professional, you've probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that's easy enough, but all too often people get wrapped around the axle and fail to capture what's truly important from a business users' perspective. The result is typically a great deal of wasted time, frustrated business users, and a deep-seated distrust for analytics data.

    Continue reading this article ... ... more from John Lovett

    Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!
    Eric T. Peterson, Senior Partner

    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth "Smalls" Eckels. Our Team Demystified efforts are exceeding all expectation and are allowing Web Analytics Demystified to provide truly world-class services to our Enterprise-class clients at an entirely new scale.

    Continue reading this article ... ... more from Eric T. Peterson

    When to Use Variables vs SAINT in Adobe Analytics
    Adam Greco, Senior Partner

    In one of my recent Adobe SiteCatalyst (Analytics) "Top Gun" training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using SAINT Classifications? This is an interesting question that comes up often, so I thought I would share my thoughts on this and my rules of thumb on the topic.

    Continue reading this article ... ... more from Adam Greco

    5 Tips for #ACCELERATE Exceptionalism
    Tim Wilson, Partner

    Next month's ACCELERATE conference in Atlanta on September 18th will be the fifth - FIFTH!!! - one. I wish I could say I'd attended every one, but, sadly, I missed Boston due to a recent job change at the time. I was there in San Francisco in 2010, I made a day trip to Chicago in 2011, and I personally scheduled fantastic weather for Columbus in 2013.

    Continue reading this article ... ... more from Tim Wilson

    I've Become Aware that Awareness Is a #measure Bugaboo
    Tim Wilson, Partner

    A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is "awareness" a valid objective for marketing activity?

    I've gotten into more than a few heated debates that, at their core, center around this question. Some of those debates have been with myself (those are the ones where I most need a skilled moderator!).

    Continue reading this article ... ... more from Tim Wilson

    Advanced Conversion Syntax Merchandising
    Adam Greco, Senior Partner

    As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching their heads in my "Top Gun" training classes. However, many people have mentioned to me that my previous post on Product Merchandising eVars helped them a lot so I am going to continue sharing information on this topic.

    Continue reading this article ... ... more from Adam Greco

    Team Demystified Update from Wendy Greco
    Eric T. Peterson, Senior Partner

    When Eric Peterson asked me to lead Team Demystified a year ago, I couldn't say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Web Analytics Demystified to find another way to scale their services. Since the Demystified team knows all of the best people in our industry and has tons of great clients, it is not surprising that our new Team Demystified venture has taken off as quickly as it has.

    Continue reading this article ... ... more from Eric T. Peterson

    SiteCatalyst Unannounced Features
    Adam Greco, Senior Partner

    Lately, Adobe has been sneaking in some cool new features into the SiteCatalyst product and doing it without much fanfare. While I am sure these are buried somewhere in release notes, I thought I'd call out two of them that I really like, so you know that they are there.

    Continue reading this article ... ... more from Adam Greco

    Hello. I'm a Radical Analytics Pragmatist
    Tim Wilson, Partner

    I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, "Why pick a fight?" We've had more than enough of those for our little industry over the past few years. So I let it go.

    Except I didn't let it go.

    Continue reading this article ... ... more from Tim Wilson

    Competitor Pricing Analysis
    Adam Greco, Senior Partner

    One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they are being "Amazon-ed," which they define as visitors finding products on their website and then going to see if they can get it cheaper/faster on Amazon.com. This client was attempting to use time spent on page as a way to tell if/when visitors were leaving their site to go price shopping.

    Continue reading this article ... ... more from Adam Greco

    How to Deliver Better Recommendations: Forecast the Impact!
    Michele Kiss, Partner

    One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: "I think we should do X ..." vs "I think we should do X, and with a 2% increase in conversion, that would drive a $1MM increase in revenue ..."

    Continue reading this article ... ... more from Michele Kiss

    ACCELERATE 2014 "Advanced Analytics Education" Classes Posted
    Eric T. Peterson, Senior Partner

    I am delighted to share the news that our 2014 "Advanced Analytics Education" classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Galaria in Atlanta, Georgia.

    Continue reading this article ... ... more from Eric T. Peterson

    Product Cart Addition Sequence
    Adam Greco, Senior Partner

    In working with a client recently, an interesting question arose around cart additions. This client wanted to know the order in which visitors were adding products to the shopping cart. Which products tended to be added first, second third, etc.? They also wanted to know which products were added after a specific product was added to the cart (i.e. if a visitor adds product A, what is the next product they tend to add?). Finally, they wondered which cart add product combinations most often lead to orders.

    Continue reading this article ... ... more from Adam Greco

    7 Tips For Delivering Better Analytics Recommendations
    Michele Kiss, Partner

    As an analyst, your value is not just in the data you deliver, but in the insight and recommendations you can provide. But what is an analyst to do when those recommendations seem to fall on deaf ears?

    Continue reading this article ... ... more from Michele Kiss

    Overcoming The Analyst Curse: DON'T Show Your Math!
    Michele Kiss, Partner

    If I could give one piece of advice to an aspiring analyst, it would be this: Stop showing your "math". A tendency towards "TMI deliverables" is common, especially in newer analysts. However, while analysts typically do this in an attempt to demonstrate credibility ("See? I used all the right data and methods!") they do so at the expense of actually being heard.

    Continue reading this article ... ... more from Michele Kiss

    Making Tables of Numbers Comprehensible
    Tim Wilson, Partner

    I'm always amazed (read: dismayed) when I see the results of an analysis presented with a key set of the results delivered as a raw table of numbers. It is impossible to instantly comprehend a data table that has more than 3 or 4 rows and 3 or 4 columns. And, "instant comprehension" should be the goal of any presentation of information - it's the hook that gets your audience's brain wrapped around the material and ready to ponder it more deeply.

    Continue reading this article ... ... more from Tim Wilson

    Automating the Cleanup of Facebook Insights Exports
    Tim Wilson, Partner

    This post (the download, really - it's not much of a post) is about dealing with exports from Facebook Insights. If that's not something you do, skip it. Go back to Facebook and watch some cat videos. If you are in a situation where you get data about your Facebook page by exporting .csv or .xls files from the Facebook Insights web interface, then you probably sometimes think you need a 52" monitor to manage the horizontal scrolling.

    Continue reading this article ... ... more from Tim Wilson

    The Recent Forrester Wave on Web Analytics ... is Wrong
    Eric T. Peterson, Senior Partner

    Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries.

    Continue reading this article ... ... more from Eric T. Peterson

    Funnel Visualizations That Make Sense
    Tim Wilson, Partner

    Funnels, as a concept, make some sense (although someone once made a good argument that they make no sense, since, when the concept is applied by marketers, the funnel is really more a "very, very leaky funnel," which would be a worthless funnel - real-world funnels get all of a liquid from a wide opening through a smaller spout; but, let's not quibble).

    Continue reading this article ... ... more from Tim Wilson

    Reenergizing Your Web Analytics Program & Implementation
    Adam Greco, Senior Partner

    Those of you who have read my blog posts (and book) over the years, know that I have lots of opinions when it comes to web analytics, web analytics implementations and especially those using Adobe Analytics. Whenever possible, I try to impart lessons I have learned during my web analytics career so you can improve things at your organization.

    Continue reading this article ... ... more from Adam Greco

    Registration for ACCELERATE 2014 is now open
    Eric T. Peterson, Senior Partner

    I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique "Ten Tips in Twenty Minutes" format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks.

    Continue reading this article ... ... more from Eric T. Peterson

    Current Order Value
    Adam Greco, Senior Partner

    I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

    Continue reading this article ... ... more from Adam Greco

    A Guide to Segment Sharing in Adobe Analytics
    Tim Wilson, Partner

    Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I've found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

    Continue reading this article ... ... more from Tim Wilson

    Currencies & Exchange Rates
    Adam Greco, Senior Partner

    If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

    Continue reading this article ... ... more from Adam Greco

    Linking Authenticated Visitors Across Devices
    Adam Greco, Senior Partner

    In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

    Continue reading this article ... ... more from Adam Greco

    The 80/20 Rule for Analytics Teams
    Eric T. Peterson, Senior Partner

    I had the pleasure last week of visiting with one of Web Analytics Demystified's longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

    Continue reading this article ... ... more from Eric T. Peterson

    Ten Things You Should ALWAYS Do (or Not Do) in Excel
    Tim Wilson, Partner

    Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

    Continue reading this article ... ... more from Tim Wilson

    Omni Man (and Team Demystified) Needs You!
    Adam Greco, Senior Partner

    As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn't a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

    Continue reading this article ... ... more from Adam Greco

    A Useful Framework for Social Media "Engagements"
    Tim Wilson, Partner

    Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you've almost certainly grappled with "engagement." This post isn't going to answer the question "Is engagement ROI?" ...

    Continue reading this article ... ... more from Tim Wilson

    It's not about "Big Data", it's about the "RIGHT data"
    Michele Kiss, Partner

    Unless you've been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

    Continue reading this article ... ... more from Michele Kiss

    Eric T.
    Peterson

    John
    Lovett

    Adam
    Greco

    Brian
    Hawkins

    Kevin
    Willeitner

    Michele
    Kiss

    Josh
    West

    Tim
    Wilson

    Contact Us

    You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

    » Contact Information

    Web Analytics Demystified, Inc.
    P.O. Box 13303
    Portland, OR 97213
    (503) 282-2601


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